Your dream. Our mission.

Our Mindset

Founded in Switzerland with the intention of bridging the gap between advice and solutions on the journey from digitization to digital transformation. Our agile Mindset allows us to be situationally responsive to your change process.

We help our customers:

  • To develop innovative e-commerce, platform and marketplace solutions
  • Understand and use digital technologies
  • To discover new digital business models
  • And your company to sustainable growth

Our History

In 2019, Michael Minder founded Mindset AG with the vision of developing customer-specific digitization and individual solutions. Since then we have been able to establish ourselves as an internationally successful company and have already successfully implemented more than 150 projects.

With the aim of becoming the leading experts in online marketplace solutions, we expanded our range of services in 2020. To support this approach, Patrick Klotz was hired as a partner. As an expert in marketplace technologies, he expands our area of expertise and was entrusted with the design and management of the branch in Malaysia.

Since 2022, more than 15 employees have been working at locations in Switzerland and Malaysia. Their demand for the highest quality, transparency and customer trust, as well as our agile and iterative solution approaches, led to long-term successful partnerships.

Foundation 2019

3 Employees
50 Projects

Opening Malaysia 2020

10 Employees
100 Projects

Partnership with Sharetribe

15 Employees
150 Projects

Foundation 2019

3 Employees
50 Projects

Opening Malaysia 2020

10 Employees
100 Projects

Partnership with Sharetribe

15 Employees
150 Projects

Our Values

We value transparency, trust and respect.

We treat our customers as equals.

We trust our employees to show leadership and responsibility.

We support employees to make their contribution to the community.

Mindset at a glance

Transforming from Switzerland and Malaysia

Founded in Switzerland
2000
Employees
0
Sites
0
Project
40 +
Languages
0
Years of industry experience
40 +

Meet our great team

The faces behind our success

Michael Minder

Founder & CEO

Patrick Klotz

Head of Mindset Malaysia

Avinash Naidu

CTO