At the very beginning of the development of a product or after completion of your research.
Develop a deep understanding of users and their pain points as well as challenges. Only this enables a clear prioritization of solutions that meet both user and business objectives.
List of features and roadmap
Digital Platform Canvas
Goal: understand your user
Output: a prioritized list of user’s pain and challenges
Exercises: persona canvas, journey map, day in a life, empathy map
Goal: generate innovative ideas to soothe user’s pain and meet business goals
Output: a prioritized list of ideas
Exercises: brainstorm, reversed brainstorm, scamper
Goal: generate and prioritize a list of features for MVP
Output: full list of user stories
Exercises: brainstorm, reversed brainstorm, scamper
