A digital marketplace (also known as a two-sided marketplace) is a platform on which multiple sellers offer products simultaneously. The transactions are handled by a marketplace operator. These types of platforms bring together numerous merchants and customers in one place.
The marketplace works in a simple and intuitive way, making it easier for customers to shop. It allows customers to collect a large number of products, create a wide range of prices, differentiate the availability of goods and set delivery times. Shopping on the marketplace is extremely efficient and fast, which is a great relief for buyers.
Analysis of the needs, benefits (gains) and pain (pains) of the personas. Development and prioritization of solutions. Creation of the user journey map with the list of features for the MVP and future versions.
Review of all key areas for a successful platfform business model.
Define user journeys for your key personas to prioritize features and break them down into user stories.
Creating a prototype in three steps: designing low-fi wireframes and converting them into a first prototype. Implementing the design for the final look and feel. Development of a clickable prototype.
Early customer feedback guarantees simple and cost-effective solutions to problems – changes and new findings can be incorporated at an early stage.
Develop a “Minimum Viable Product”, i.e. a product with sufficient features to attract initial customers and validate your product idea.
With our entrepreneurship mindset, expertise and know-how we will guide you through all steps to bring your business idea to the next digital level.
B2B (Business-to-Business) marketplace: commercial companies, such as retailers or manufacturers, sell to commercial customers.
B2C (Business-to-consumer) marketplace: commercial suppliers sell to end customers (example: Amazon)
C2C (Consumer-to-consumer) marketplace: private sellers sell to private customers (new or used goods, example: Ebay)
Social & Content Commerce: social media with purchase function or web stores with content worlds (example: YouTube, TikTok, Instagram)
Price Comparison: Price comparison websites with purchase function (example: Idealo, Check24)
Adds new sellers (suppliers)
sets the sales commissions
Administers the store and controls their seller profiles
Has access to sales reports, commissions and earnings of sellers by month
uses the marketplace on a subscription or commission basis
Manages its own products and services
Reviews orders and sales performance reports
Ships the products
